Research Dossier

RESEARCH DOSSIER

Campbell, D. (2018). Premier League betting sponsors 'ignore plight of UK gambling addicts'. [online] the Guardian. Available at: https://www.theguardian.com/society/2018/sep/05/premier-league-betting-sponsors-ignore-plight-of-uk-gambling-addicts [Accessed 18 Feb. 2019].

– A recent article which highlights the plight of the NHS and communities as a result of gambling advertisers in the Premier League. A useful article to emphasise the possible issues arising from such widespread advertising by betting companies on Premier League jerseys.

Magowan, A. (2018). Why sports betting adverts are dangerous and why everyone agrees they need to be curbed. [online] BBC Sport. Available at: https://www.bbc.co.uk/sport/football/46469308 [Accessed 24 Feb. 2019].

-       This article about a man who committed suicide off of the back of his sports gambling issues. It focuses on this man’s father who founded the charity Gambling with Lives. It helps to convey the message that further research is needed in order to understand the social implications of gambling advertising on shirts in the Premier League.

Christopher Bunn, Robin Ireland, Jonathan Minton, Daniel Holman, Matthew

Philpott & Stephanie Chambers (2018): Shirt sponsorship by gambling companies in the English

and Scottish Premier Leagues: global reach and public health concerns, Soccer & Society, DOI:

10.1080/14660970.2018.1425682

-       This research article delves into the Premier Leagues shirts sponsors and the potential implications. They used quantitive research to help understand how legislation changes have led to an influx of Premier League teams being sponsored by gambling advertisers on their shirts. It was evident since the 2005 Gambling Act that there has been a sharp increase in the number of gambling advertisers.

D. Griffiths, M., Estevez, A., Guerrero-Solé, F. and Lopez-Gonzalez, H. (2019). SPORTS BETTING MARKETING AND ADVERTISING: A BRIEF OVERVIEW. [online] p.53. Available at: http://irep.ntu.ac.uk/id/eprint/33589/1/11080_Griffiths.pdf [Accessed 22 Feb. 2019].

-       This research article helped to underline the impact of Sports betting advertising, contending that the adverts have helped to normalise the practice, which is leading to more and more problem gamblers.

Hing, N., Lamont, M., Vitartas, P. and Fink, E. (2015). Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption. Journal of Business Research, 68(10), pp.2057-2066.

-       This research article uses qualitative research to understand how gambling promotions impact sports betting habits. It was incredibly useful to see their use of the likert scale. A way of giving quantitive data, qualitative values. It emphasises the risk that problem gamblers face when exposed to these promotions. With the highest risk group of becoming a problem gambler came the highest approval rating for such promotions. A startling statistic in my view that only emphasises what Griffiths et al contend in the article above regarding the normalisation of the practice.

Hing, N., Vitartas, P., Lamont, M. and Fink, E. (2014). Adolescent exposure to gambling promotions during televised sport: an exploratory study of links with gambling intentions. International Gambling Studies, 14(3), pp.374-393.

-       This journal helped to provide context with regards to the possible hidden public health crisis the UK faces. It stated how lots of children were intending to gamble on sports once they reached legal age. Another instance of the practice being normalised as a result of advertising surrounding sport.

Bestman, A., Thomas, S., Randle, M. and Thomas, S. (2015). Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport. BMC Public Health, 15(1).

-       This article emphasises how many 5-17-year olds are able to align specific gambling companies with the sports teams that they sponsor. A shocking fact which emphasises the risk to children the sports embedded gambling promotions pose.